Hi! I’m Alli. Your new marketing freelancer.
I’m a Marketing & Branding specialist with 10 years of experience working with small businesses in tech, corporate, food and beauty.
Located in Edmonton, Alberta, I graduated from MacEwan University with my Public Relations diploma in 2015 . I then started my career at an early-stage startup, and it was during this time when I fell in love with the startup community, working with small-medium sized businesses, and making a big impact with the limited resources..
I’ve had the pleasure of working with handfuls of North American businesses, such as Fairly Staffing, Sweetly Real Estate, Dealcloser, Makespace Group, Above Average Drinks, Blondie, Edmonton Chamber of Commerce, TruHome, and TEC Edmonton.
Working with small businesses to make a big impact
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Working with small businesses to make a big impact 〰️
My bread and butter.
Having worked with handfuls of small businesses with limited resources, I have worn almost every hat in the marketing realm. I’m a true marketing generalist with a passion for learning all things brand, marketing & design!
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My true passion lies here.
I’ll help you build your brand from the ground up with custom logos, typography, colour schemes, slogans, icons, tone of voice — you name it.
From there, I’ll work with you to build beautiful external marketing materials, such as branded social media cover photos, PDFs, conference materials (banners, backdrops, etc.), print collateral, pitch decks — whatever you need.
I want each and every public-facing blog, social media post, advertisement, document and newsletter to look polished and professional!
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Getting your message out to the masses isn’t the easiest task — but that’s why I’m here.
I’ll work with you to build out comprehensive marketing strategies for your business. Using research and gut feeling, I’ll build out paid marketing campaigns, organic social media content, email newsletters, pitch decks, conference/events — you get the idea.
There’s nothing more satisfying than a successful marketing campaign!
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With a diploma in Public Relations, I’m a natural writer.
I have vast experience writing blogs, website copy, press releases, advertisement copy, case studies — whatever you can think of. Let’s work together to share and elevate your company’s story.
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I’ve always had a passion for building beautiful websites. I’ve built and maintained my client’s websites on hosting platforms like Webflow, Squarespace, Wordpress and HubSpot. I love building site maps, user journeys, wireframes — and implementing them, too.
Because every marketer needs a graphic designer, I decided to learn both. Whether it’s a social media graphic, a document that needs to be beautified, or a magazine advertisement, I’m your person.